(323) 931-7204

Using Your Strengths

This week’s Guest Blogger is Lynda-Ross Vega.  Lynda-Ross is an expert at helping people unleash the full power of their natural strengths.  Using your strengths is one of the key aspects of a successful Partnership.  I know you’ll enjoy her take on making partnership value real.

Making Partnership Value Real: Know Your Strengths

Partnerships, whether personal, as in a marriage, or business, as in a joint venture, are an important part of working and being with others. They allow us to accomplish more together than any one of us could individually.

At the core of successful partnerships is what I call “The Value Proposition.” I have written about this in detail in a previous post, but it consists of three components – the anticipated value of the partnership results, the shared personal values (ethics), and the value each partner brings to the partnership.

As important as all three components of “The Value Proposition” are, it is possible to have complete agreement on all three and still have a partnership fail. This is possible because the three components of “The Value Proposition” address the “what” of a partnership, but they do not address the “how”. If the “how” is in conflict then the partnership can be in serious danger.

What comprises the “how”?  The individual strengths of each partner, which reflect how each person sees the world. You and I may agree on the objective of our partnership, but the way we go about achieving it can be very different.

For example, a couple can agree that they want to be married and have a family. They can agree on what is important in raising children and even on the division of labor regarding parenting responsibilities. But if the wife uses strict, consistent discipline as the method for teaching acceptable behavior, and the husband uses discussions of consequences and “time outs” for thinking about inappropriate behaviors…well, you can see the conflict that will occur between the parents and the confusion that will result for the children.

In a business partnership, both partners might have experienced previous success in sales and so they agree to share sales responsibilities. However, one may use a high pressure direct approach while the other is more comfortable building long-term relationships with referral sources. Assuming they have one target market, they send mixed messages and neither achieves the sales success they’ve enjoyed in the past. This makes for some serious conflict about methods and tactics.

Partners do not have to agree on every aspect of how the partnership goes about accomplishing its objectives. To expect total agreement is unrealistic.  But the success of a partnership does depend on the ability of the partners to appreciate each other’s strengths, consider which partner should take the lead for various responsibilities within the partnership, and openly discuss the differences in approach to arrive at a joint agreement in the “how”.

It’s important that each partner know what strengths they bring to the table, and to appreciate the strengths of the other partner. This is critical not just in evaluating the feasibility of the partnership, but also to identify gaps and the potential challenges for the partnership. Perceptual Style, is a great tool for understanding natural strengths – your own as well as those of your partner. Wouldn’t it be great to have a map of your currently recognized strengths that you have to bring to a partnership?

When partnerships fail, people will blame all sorts of things, but at the core is always a lack of understanding about the strengths that each person brings to the partnership and the collective challenges they will face together. Take time to create a map of the strengths you bring to a partnership, or assess with a partner what you see that each of you bring to the table that contributes to your success.

Lynda-Ross Vega is the leading expert on unleashing natural skills, talents and abilities to create unprecedented success. She has studied human behavior for over 30 years and is an accomplished business executive and management consultant. Driven by a passion for helping entrepreneurs succeed in business and in life, her work brings together cutting-edge psychology and real world business smarts. She is the co-developer of Perceptual Style® Theory, a revolutionary psychological assessment system teaching people how to unleash their deepest potentials for success. Lynda-Ross is a founding partner, along with Dr. Gary Jordan, of Vega Behavioral Consulting, a research and human development company,  and the Your Talent Advantage™ brand.  By helping clients develop their strengths, she helps people to put their natural genius to work in business.